The project locates, analyses and discusses the renewed operability of Portuguese musical folklore (PMF) for reframing, invigorating and taking on a new social, political and economic role, both in local contexts and in the media, the global markets of World Music and the Web, in the 21st century. An interdisciplinary team explores face-to-face participatory approaches and an open access website with a digital laboratory that enables researchers, musicians and the public to work together. It will contribute to the understanding of the role of that tradition in the construction of sustainable creative communities, in the market of cultural/entertainment industries and the local impact of the proclamation of Intangible Cultural Heritage of Humanity, the policies of safeguarding PMF, and cultural tourism. It also encourages a discussion about musical heritage and creativity that engages tradition bearers, young musicians and creators, researchers, business people, and policy makers.